All Quiet On The Western Front Loss Of Individuality And...

First, the Front represents the loss of individuality, loss of emotion, and modernism. For example, in All Quiet on the Western Front, it states, â€Å"To me the Front is a mysterious whirlpool. Though I am in still water far away from its centre, I feel the whirl of the vortex sucking me slowly, irresistibly, inescapably into itself†(55). This quote demonstrates the loss of emotion, the loss of individuality and modernism. Although Paul is not near the center of the whirlpool, he still feels himself being sucked inside slowly. The whirlpool is the front because the whirlpool tries to suck in everything thats in its way, just like how the Front is dangerous for everyone. The whirlpool is slowly sucking Paul in, which means that his emotions†¦show more content†¦In the Front, it’s based on survival and skill, so there’s no God. Since everyone dies at the Front, that questions the existence of God. Mistrust in religious beliefs has come to a realization in the Front. Thus, the Front symbolizes modernism, loss of individuality, and loss of emotion. Furthermore, the Front represents animalistic behavior. According to All Quiet on the Western Front, it states, â€Å"The Front is a cage in which we must await fearfully whatever may happen†(101). This quote demonstrates how the Front symbolizes animalistic behavior because Paul and describes themselves as animals in a cage. By being in a cage, that indicates an unending suffering, which takes place in their mind. Once they enter the cage, they are trapped there mentally and forever, just like how they are trapped mentally at the Front. Because of that, they have no control over what’s going to happen to them. These soldiers behave like an animal and are helpless just like an animal in a cage. Once they step foot on the battlefield, they are uncertain and they only have their instincts to guide them. Just like an animal who doesnt know what will happen next, they only have their instincts to rely on. The Front makes these soldiers look like they are nothing, but an ani mal who’s waiting to be killed. In addition, when the soldiers enter the battlefield, they become animals because animals are taught to protect themselves.Show MoreRelatedOrganisational Theory230255 Words   |  922 Pageswide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field

Global Warming And Its Effects - 880 Words

Ever since the 1980’s Global Warming has been an intriguing topic among citizens, scientists and government officials. It’s ironic to think that only years earlier in the 1970’s the phenomenon was global cooling, now on a dime it suddenly shifted from intense glaciation to excessive carbon dioxide emissions that raise the temperature of the planet. A large number of influential scientists and engineers do not agree that drastic actions on global warming are necessary. This is simply just another bizarre fad that will soon fade due to wishy washy scientific theorems and emphasized social agendas. With the use of basic science and logic the idea of Global Warming can be dismantled and proven to be illegitimate and a hoax. Now a days global warming is the spook, with its melting glaciers, inundated cities, and the gulf stream reversing course. But one should wonder if even the enviro can keep on fomenting the scare much longer. It has been based on little more than extrapolated temperatures and deceptive charts. But when the government finds and opportunity to frighten the nation with illegitimacy, it gives them reason to greedily suck on the tax payers teat until they sore and chapped nipples. Republican Lenar Whitney, a Louisiana state representative states, â€Å"Energy security is real, global warming is not. It is merely a strategy designed to give more power to the executive branch while increasing taxes in a progressive stream to regulate every aspect of AmericanShow MoreRelatedGlobal Warming And Its Effects985 Words   |  4 PagesEnvironmental Science Professor Mahoney 11/11/14 Global Warming Over the last few decades global warming has become one of the biggest environmental issues of all times. Every year, global warming gets worse and it’s affecting the way people live, it is affecting the atmosphere in general, and other living organisms in our planet. Global warming is the gradual and increasing rise of the overall temperature of the Earth caused by the greenhouse effect due to the increased levels of carbon dioxide andRead MoreGlobal Warming And Its Effects Essay1040 Words   |  5 PagesGlobal warming is directly causing the rise in temperature of the Earth. The melting of the polar ice caps causes some of the most pressing issues including the endangerment of species indigenous to this region and the rise of ocean levels. Global Warming Global warming is the steady rise of temperature of the Earth’s surface. What exactly causes global warming? Numerous sources fuel global warming, such as deforestation, permafrost, and even sunspots. Obviously, many factors contribute to thisRead MoreGlobal Warming And Its Effects1331 Words   |  6 PagesGlobal Warming Global warming is the causation of the Glaciers melting, sea levels rising, cloud forests drying, and wildlife struggles today. Humans are making this possible because of their release of heat-trapping gasses known as greenhouse gasses by their modern devices. Global warming is the abnormal speedy increase in the Earth’s average surface temperature. It is believed that this is due to the greenhouse gasses that people release into the atmosphere by burning fossil fuels.The greenhouseRead MoreGlobal Warming And Its Effects976 Words   |  4 PagesAs global warming, we understand that is the rise in the average temperature of Earth’s atmosphere and oceans. It has been an immense concerning all over the world for the past decades since the current cycle of global warming is changing the rhythms of climate that humans, animals and plants rely on. Scientists have studied the natural cycles and events that are known to influence the change in climate to discover what i s originating the current global warming. However, the amount and pattern ofRead MoreGlobal Warming And Its Effects1571 Words   |  7 PagesAs global issues today become increasingly controversial, many people are inclined to believe that Global Warming is an issue that can take a backseat to more significant issues that plague today’s society. The information presented throughout my research in regards to the rising sea levels and the melting of glaciers and ice shelves, highly indicates that it cannot. What many Americans fail to realize is that if sea levels continue to rise due to Global Warming, then more than half of LouisianaRead MoreGlobal Warming And Its Effects1544 Words   |  7 PagesGlobal warming is one of the vigorously discussed topic on Earth today. According to a TechMedia Network, â€Å"Global warming is the term used to describe a gradual increase in the average temperature of the Earth’s atmosphere and its oceans, a change that is believed to b e permanently changing the Earth’s climate.† (â€Å"Global Warming †¦ Effects†). We have been witnessing the change in Earth’s climate since past few years, and we are well aware of the consequences of climate change as well. Global warmingRead MoreGlobal Warming And Its Effects1432 Words   |  6 Pageshas an effect on climate change and contributes to global warming. Yet people tend to turn a blind eye to global warming and label it as a myth, whether they do not believe in it or it is not in their best financial interest to believe in it. Let us take a closer look at global warming and the effects it has on our people, homes and environments. Global Warming has become a rising problem in our world’s climate. It’s time we show the initiative to understand the concept of global warming and showRead MoreGlobal Warming And Its Effects928 Words   |  4 PagesGlobal-Warming Mother Earth is burning as we speak; humanity has killed our precious Earth. Global-warming is a vicious killer that was created by the humans on this Earth, and there s no way to cure it. We, as humans, have the power to cleanse the Earth, but instead we destroy it. Heat is absorbed by carbon dioxide and greenhouse gases. A greenhouse gas absorb thermal radiation emitted by the Earth s surface. As the sun s energy reaches the Earth’s surface some of it goes back out into spaceRead MoreGlobal Warming And Its Effects1416 Words   |  6 Pages Global Warming The earth is getting warmer, animals and their habitats are declining, human health is at risk and the cause of all this terror is Global Warming. Global warming will cause many parts of the world to change. In the next 50 years climate change could be the cause of more than a million terrestrial species becoming extinct. Sea levels will raise which means more flooding and is not good for the plants. With too much water the plants will die and herbivores will lose theirRead MoreGlobal Warming And Its Effects1312 Words   |  6 PagesGlobal warming is presenting a lot of environmental and health problems to many countries. A lot of heat gets trapped on earth due to formation of a non-porous layer gases below the atmosphere. The worst effect is felt by developing countries, which are also geographically disadvantaged. The establishment of such countries is on low altitude areas. This position makes developing countries to be direct victims of floods from the melting snow at high altit ude areas. A lot of scientific research associates

Bp Spill free essay sample

In fact, this case has been described as a complex accident including a variety of issues ranging from environmental to economic, politics and even ethical issues. The goal of our research is to find any ethical issues since this disaster happened is closely related to ethics which is concerned with moral obligation, social responsibility and justice (Carolyn Wiley, 1997) either individual (‘bad apples’) or organizational (‘bad barrels), which should be evaluated to verify this case. Firstly, the ethical issues can largely be divided into three categories, namely (1) technical design which has had some testing flaws before the actual usage and insufficient guidelines against the negative pressure test, (2) human factors including misjudgment, errors and a failure in duty, (3) organizational system such as taking risk procedures to save time and money and refusing the advice of staff and contractors as well as slowness to react in the accident. Thus, the ethical issues in BP oil spill case relevant to the individuals or the organization will be classified in each factor mentioned above by distributing whether it belongs to the individual level or the organizational level based on our judgments along with ethical theory to support our conclusion. 2. The importance of ethics in business world It is easy to see that the business which has been successful suffers from downfall and a sudden fall in terms of profits and popularity. One of major reasons behind these backgrounds is the lack of business ethics. The nderstanding of what is right or wrong and the ability to discern between them are ethics. In addition, the importance of ethics is no exception to running business as well as daily life. The successful business normally requires intensive ethical values in the course of business and the organizational culture based on the set ethical principles. The well-regulated ethics regarding â€Å"Going concern of business† would help to make long-term success of business unlike moneymakers who do not care of ethical values along with short-term lives of business. Thus, strong ethical values in the business can be regarded as one of intangible assets. Furthermore, the ethical issue is highly important due to the reason that it can affect stakeholders who have interests in an organization. If the organization possesses high value in terms of ethics, the impression on stakeholders would be achieved by building the trust relationship between them and sustaining stakeholders in long-term. Lastly, having professional practice which is characterized by code of ethics is essential to obtain a good reputation in society. (Murphy and Swenson 2003) Hence, the ethics in business is not ignorable providing great benefits to the business and definitely help to grow the business on long-term basis. . Ethical problems in BP: Individual level Individual ethics The individual is the essential component of organization in terms of running business; Hence, the ethics of individual need to be emphasized during the process of business. Individual factors such as personality and background can affect making behavioral choices of individuals either ethi cal or unethical at work and the typical infliction normally comes from individual behavior within an organizational context according to Darley, J. M. (2005). 3. 1. Employees’ perspective In BP oil spill case, engineers’ roles such as inspecting and recognizing whether the relevant systems, critical components and equipments work correctly are very crucial because any failing to recognize can lead to dangerous situations. Thus, moral issues of engineers as the individual level will be evaluated below.. 3. 2. Moral awareness and moral judgment Ethical behaviors of individuals are based on the consequence of moral awareness and moral judgments in the individual level according to Trevino and Nelson (2004, P15). Furthermore, making ethical decision and individual behavior include the four types of process illustrated in Rest (1986); (1) recognizing moral issues, (2) making moral judgments, (3) having the priority on moral concerns (establishing moral intents), and (4) action regarding the moral concerns. Normally, ethical behaviors of individual in organizations are highly dependent on both individual and situational factors and the ethical behavior of managers would obviously affect the ethical behavior of employees. Firstly, the engineers’ negligence is the fact that led to this disaster. The inherent risks in the petroleum industry which is clearly expected by everyone were the result of moral awareness and moral judgment in this case. As the engineers play a vital role to operate and manage the systems along with inherent risks which could cause potential accidents, dealing with the systems carefully and diligently is where the moral issue arises because their working conducts are related to the possibility that might cause some risks. There are internal working procedures and regular check of the systems which they must comply with. The engineers, however, did not follow these tasks which could incur moral issues due to the negligence. Even, they failed to recognize and act after the event happened in timely manner. Overall, there is no doubt that the engineers must recognize the moral issue because it can be generated by their negligent acts and it is inevitable to be criticized in the standard of ethics. Apart from the individual factors, situational factors which contain job context, organizational culture and characteristics of working ambient should be considered in terms of decision-making of individuals. In fact, until just days before the disaster, BP tried to cut costs and save money by taking the risk because the schedule of projects in BP was lagged behind by losing large amounts of money with each passing day. With this circumstance, the engineers were forced to save operating costs and complete the project quickly. Thus, the situational factors also influenced what they work, making dilemmas between the saving costs by unnecessary risk taken and meeting safety criteria. 3. 3Ethical (Moral) standard and principle Individuals in an organization should comply with certain moral standards in the practical work of business according to Donaldson and Thomas (1996) Also, the moral standard which contains the authority under the standard is the guideline for making ethical decisions. In the business world, the CEO or senior managers should be guided by core human values as they play an important role for the function of the organization. It means that whatever they set and follow can be a moral standard to employees. Thus, the importance of the health and safety of individuals along with the profitability of the organization should be attached by the senior managers in BP oil spill case. 3. 4. Leaders’ perspective Empirically, the executives who play vital roles in an organization probably influence forming corporation culture, and the oil spill accident refers to the failure of executive’s behaviors having great impacts on ethics in both before and after the oil spill disaster. 3. 5. Decision-making (Before the oil spill happens) Decision-making which is one of the most crucial parts the executives perform indicates the direction of organizational development by influencing the culture of organization. Based on Ashkanasy et al. (2005), the unethical decision made by executives can lead employees in an organization to behave unethically. In the case of BP oil spill, the hubris of BP clearly illustrates the organizational culture influenced by the CEO, Tony Hayward. He said â€Å"What the hell did we do to deserve this† (BP calls blowout disaster ‘inconceivable, unprecedented and unforeseeable’) after the oil spill. It implies how much pride he has in the organizational systems, which can lead to recklessness and arrogance as well as poor planning. The flaw in decision-making is firstly the lack of oversight by being proud of their self-regulation and internal technology and just focus on outcomes like profit and completion of project on schedule. However, it was evident that the self-regulation has not worked effectively as the result of tragedy. Previously, BP refinery of Texas City explosion in 2005; in year 2006, an oil field spill accident had also undergone which is located in Alaskas Prudhoe Bay , cause about 270,000 gallons of oil leaking, as a result, the largest U. S. well was closed down. The BP staffs had reported to the London headquarters with the foreseeable consequence of Alaska pipeline corrosion problems two years before the disaster happened. But the management of BP did not give enough attentions to these unprofitable reports; both of the accidents are part of the routine accidents which can be prevented. When Hayward charged BP, he had made a commitment to make great efforts to change the company’s complacently culture of generalist management. However, the reforms of Hayward will take time to achieved, and this oil spill accident indicated â€Å"BP did not make many changes†. Another flaw in decision-making is that he does not consider the aftermath of his decision because safety reasons were out of his ethical framework. As mentioned above, any accidents have not been expected along with confidence in self-regulation. Thus, the executive lost the opportunities to review not only the decision that he made but also long-term results. Finally, this decision making has contributed to such an enormous disaster by forming the organizational culture and context into his ethical framework. 3. 6. Leadership (After the oil spill happens) Although it is evident that the flaws in decision-making are one of the contributing causes to the oil spill, the fundamental and more serious flaws come from the absence of ethical leadership of the executives. Particularly, Leaders are responsible for their followers and stakeholders because the decisions made by leaders affect them. It requires ethical awareness, judgment and the ability to enact ethical decisions to fulfill these responsibilities. According to Weiss (2003), there are five essential capacities involving defining and leading the social and ethical aspects, building good relationships including sustaining with stakeholders, representing interests beyond economic facets, demonstrating collaboration in shared decision-making and strategy sessions, and showing awareness and concern for employees in the policies and practical works of the company. Among these factors, the executives of the BP failed to show interests under ethical aspects because economic sides always were emphasized in the operation reaching the decision towards saving costs and making profits. In the same context, he did not consider social responsibilities which also can be relevant to interests of stakeholders. Even after the case incurred, the CEO have ceaseless argued the joint responsibility with Halliburton (the rig owner) and Transocean (the company that constructed the concrete encasement) which are the major suppliers of BP as the reason that the tragedy was from complex events rather than a single mistake. However, a true leader should have responsibilities for the happened facts, and faced situations and attempting to minimize the degree of problems or responsibility is why many stakeholders criticize the BP now. In addition, downplaying the seriousness of the issue caused building more unethical actions of CEO. The actual leaked barrels were 24,000 instead of 7,000 barrels that the BP firstly estimated. Lastly, the lack of professionalism attitude was one of the ethical issues about CEO, Tony Hayward. Professionalism is interconnected between the competency and ethical behavior about social responsibility. However, he actually enjoyed a yacht holiday in the midst of crisis so that it is hard to see that he has behaved ethically against this accident. 4. Ethical problems in BP: Organizational level Organizational ethics The perspective of this concept is to cope with the issues relevant to the organization including organization’s decision, strategies, practices and policies in its own structure or culture. Velasquez p16) and these factors highly influence the ethical behaviors of employees. Even, organizational variables normally overwhelm the individual variables which consist of personality and socialization. (Hegarty and Sims, 1978; Stead et al. , 1987; Trevino, 1986) From this viewpoint, there would have some sorts of ethical issues related to the organizational level such as external environment, internal structure and organizational culture which have generated Oil Sp ill. 4. 1. The external environment Mainly, the external environments which can threaten the business ethics are composed of (1) the decay in political, social and cultural institutions, (2) increasing competitive pressure which encourages only short-term earnings and (3) different ethical standards in terms of multinational business according to Ross survey (1988) In BP case, the government intervention was performed so late due to the political system in the USA and the BP and the government did not allow the access of the press, experts and scientists even though there were significant disparities in damage estimates between experts. These actions have led to a source of serious controversy in the aspect of how can the damage be measured and how exactly are we prepare for cleaning it up along with restricting the access of the site. In this stage, as arguing the reason that allowing the media to access this site can only cause vague comments to the public, the important ethical questions of the rights to know of the public about the detailed rate of damage could be raised. In addition to this, the other ethical issue about that restricting press or independent expert access in order to preserve the organizational image can be justified is also controversial. Therefore, as moral awareness is necessary to be ethical according to Trevino and Nelson (2004), the moral awareness is involved in perceiving the existence of an ethical dilemma. (Wilcox 2010). As a result, moral awareness could be affected by the external environment leading the BP to make unethical judgment after the oil spill occur. 4. 2. The internal structure The internal structure is one of the main problems that caused the oil spill. In reality, zero dollars have been spent on doing research about how to deal with oil spills for off-shore drilling by BP (â€Å"The Rachel Maddow Show† on MSNBC, aired at 7 p. m. EST on June 28, Monday) despite large amounts of Net profits. This fact indicates that the oil spill event cannot be handled urgently in spite of the potentially inherent risks which this industry always have. Thus, the internal structure of the organization must be set wrongly leading to ethical problems of its internal structure. Apart from this, there were some failures of processes, systems and equipments such as the rig, the blowout preventer or automatic closure system. However, the mechanical failures do not explain the underlying causes for this case because the human decision-making is always involved as the key driver. For one thing, the reason why the BP did not anticipate the devastation if the oil drilling plan does not work as expected even though BP recognized some problems with rig is that they determined to take risks and cut costs. BP actually made a series of reducing costs plans and blunders that substantially boosted the risks of oil spill due to tightly planned schedule and BP also refused the safety advice of a contractor, Halliburton regarding recommendation of using centralizers as the process of saving time and money. Thus, these carelessness and complacency of BP about its internal structures led to the tragedy. Consequently, these factors related to the internal structure of BP have formed the atmosphere and symptoms of this oil spill so that the ethical criticism seems to be unavoidable. 4. 3. The organizational culture The organizational culture also could result in the oil spill accident as it plays an important role in the organization in terms of creating an environment of ethical practices by organizational members. (Arnold Lampe, 1999) as overall analysis, the members of the organization have tended to ignore the safety procedures due to that BP has been proud of its internal systems and self-regulation without careful oversight. Another reason is that the atmosphere and culture of BP were only focused on operating efficiency and saving costs to make more profits. These lack of systematic safety resulted in the unethical situation. 4. 4. BP and Corporate Social Responsibility Corporate Social Responsibility (hereafter CSR) is a form of corporate self-regulation which is combined with a business model and its aim is to accept the responsibility for the company’s actions by encouraging a positive impact via its performance on all living creatures including environments, stakeholders and the public. The major business of BP is finding and refining oil, and selling the gas. Thus, BP usually interacts with various individuals and organizations in the ordinary course of business by being given ethical obligations such as providing products for customer’s expectation, sustaining the honest relationship with suppliers, guaranteeing acceptable levels of workplace health and safety, putting an honest effort to build long-term share value and observing environmental laws and industry best practices to BP. Most of the ethical obligations above were met by BP except for workplace health and safety causing the deaths of 11 workers. However, the concern in the question of CSR is where the social responsibility is involved in. This is because the oil spill has resulted in tremendous negative externalities. What it means is how make the negative influences on people who have no interests economically with BP, and who did not agree to bear operating risks in the company. All businesses involve externalities when they produce products like pollution. Thus, the issue from CSR perspective is whether the taken risks were necessary and reasonable. Most people would say â€Å"No† in this BP case and it is necessary to understand the term of CSR again along with the illustration of BP case. 5. Conclusion Based on our ethical analysis, the BP oil spill was resulted in both â€Å"bad apples† (individual character flaws) and â€Å"bad barrels† (organizational and systemic problems). As BP faces billion dollar lawsuits now, it is time to pay for its unethical behaviors in the business. Thus, to prevent failure in the future, the culture that would encourage employees to inquiry about conventional wisdom, investigate the potential dangers more closely and embrace the responsibility in the moment when situations go wrong should be established. In addition, for the improvement, the technical process should be less tight in designing stage and intervention of external organization is highly required like the recently instituted Ethics policy by Offshore Regulator. Once again, what we should keep in mind through the lesson of BP case is that the ethical problems in current society can affect the business in the large scale either positively or negatively.

Marketing Strategy for Business Model - myassignmenthelp.com

Question: Discuss about theMarketing Strategy for Business Model and Culture. Answer: Introduction With the rise of internet usage there have been more Long-distance purchases by customers because the geography cool barriers have been removed. One of the initial businesses which took advantage of this is Zappos.com (Wedreambusiness.org, 2017). What are the competitive advantages of Zappos? And what are the resources and capabilities that contribute to its competitive advantages? There have been based on ten core values which build the business model and culture of samples. These core values are the basis of the activities of the business and therefore the competitive advantage can be seen in terms of high level of services which bring automatic marketing for the business. The competitive advantages of this business are: Capital raising for providing best to the clients, Core values of the business, Its corporate culture, Quick and free delivery, 24 x 7 call centre for client support, Relationship building by the customer service agents, Contended employees with a great working environment (Harvard Business Review, 2017). The business has its toll free number written on the top of the website and people are always invited to interact with the business. There is an open this to talk with 24 hours of support, which generally lacks in the competitors or any other typical brand. The business model of Zappos is customer focused and it also makes use of social media to interact with the clients and respond to their issues. The customer service agents do not have any prescription and they are free to make decisions so that they can wow clients. So it can be said that the working environment corporate culture and ability of customer servicing agent to develop relation with the customers have brought a competitive advantage to Zappos (The Balance, 2017). Do you think that the success of Zappos is sustainable? Why or why not? Please provide reasons to justify your response. Yes, in my belief the success of Zappos is sustainable because this is an organisation which is integrated into culture and the workers are also emotionally attached to it therefore the business cannot fall quickly and easily. This is the strategy that has been designed for the success of the company where people try to connect, replicate and consider each others emotions which is mutual connector. The values of Zappos have been created in such a manner that they bring positive culture and there is an emotional connection among the staff members, management and clients. In order to sustain growth and profitability in the future, what key strategic actions should Zappos take? (Note: strategic actions could be related to business processes, employee management, marketing activities, and partnership management.) The strategy that has to be taken by Zappos would be with respect to the business processes because lots of customers were confused on Zappos uniting with Amazon. It was a big decision because the business cherished each employee and there had to be a layoff of 8% of highly valued workers. So the processes have to be for boosting transparency and reorganizing operations. Even though the intentions are good but the holacracy cannot be applied on 1500 workers, with an ease (Digital Spark Marketing, 2017). For sustaining in the competitive world and for sustaining in globalization, it would need to keep its focus on its human resources which can help in meeting these challenges. Therefore, Zappos has to continue recruiting right workers which promote the business for values and also our innovative in resolving issues so that company can grow in sustainable and ethical way. Conclusion The distinctive features and structure of Zapposisbased on the Devotion of businesstowardsits clients anditsemployees. The strategy ofZapposis toassureclients withgreat experience when they shoponthe online store. References Digital Spark Marketing. (2017).10 Examples of How Zappos Marketing Strategy Makes a Difference. [online] Available at: https://digitalsparkmarketing.com/zappos-marketing-strategy/ [Accessed 10 Oct. 2017]. Harvard Business Review. (2017).Zappos and the Connection Between Structure and Strategy. [online] Available at: https://hbr.org/2015/06/zappos-and-the-connection-between-structure-and-strategy [Accessed 10 Oct. 2017]. The Balance. (2017).How Zappos Uses Technology and Operations to be Wildly Successful. [online] Available at: https://www.thebalance.com/zappos-uses-technology-and-operations-to-be-successful-2533530 [Accessed 10 Oct. 2017]. Wedreambusiness.org. (2017).Zappos - We Dream Business. [online] Available at: https://wedreambusiness.org/Zappos.html [Accessed 10 Oct. 2017].

Tolkiens Middle Earth Essay Example For Students

Tolkiens Middle Earth Essay In a discussion of great literary minds of the twentieth century, there is one name that always stands out. J. R. R. Tolkiens classic story Lord of the Rings is the measuring block by which all other fictional works of the twentieth century are compared. His engrossing characters, beautiful descriptions, and intriguing plot have enraptured generations of avid readers. The most endearing quality of the epic is Tolkiens ingenious use of archetypes, most notably the quest hero. Frodo Baggins possesses all of the qualities of a quest hero: courage, loyalty, and an unwavering sense of duty and responsibility. Frodo possesses loyalty and a willingness to act under the direction of others who may know better than he, even when he doesnt understand what it is he is being asked to do. He agrees to keep the ring in his possession after Bilbo leaves the Shire, he even accepts Gandalfs demand that the never use it, even though he has seen Bilbo do so many times. Frodo even accepts the horrible t ask laid on him by Elrond to bring the ring to Mount Doom deep in the heart of Mordor, the one place that he should fear above all others. I will take the Ring, he said, though I do not know the way (Tolkien 324) Frodo is willing to take this responsibility on himself, he doesnt even realize that he has no idea where to even begin his task.The hobbit is undyingly loyal to his comrades, even when their own minds lead them astray. We will write a custom essay on Tolkiens Middle Earth specifically for you for only $16.38 $13.9/page Order now Boromir corners Frodo and proceeds to beg, demand, and then attempt to take the ring from him. Even though Frodo could have given in to Boromir, indeed he even wanted to be rid of his burden, he knew that the ring was his alone to bear, and that it would destroy the proud Boromir if he were to use it. He knows his place in the company, and he is determined to never let his companions down through his own weakness. Frodos strongest quality is his unnaturally strong sense of responsibility. Even when separated from the rest of the company, and with only his faithful friend Sam Gamgee at his side, Frodo presses on, finding a way into Mordor, something no sane person would ever want to do. No matter how desolate his situation became, no matter how hungry, tired and injured he was, Frodo never wavered from his goal. His face was grim set, but resolute. He was filthy, haggard, and pinched with weariness, but he cowered no longer, and his eyes were clear. I purpose to enter Mordor, and I knowno other way. Therefore I shall go this way, I do not ask anyone to go with me. (Tolkien 289)Frodo always swore to finish what he started. Gandalf put the ring into his care, so he believed that the destruction of the ring was his duty. He had to undertake this impossible quest for the good of a world that looked at his race as a joke of a species. Frodos own companion, his dearest friend Sam, eagerly wished for his master to turn away from his dreadful task. Sam begs and pleads with Frodo, does all he can to try and sway his master, always trying wanting to turn Frodo away from Mordor and certain death. But the determined hobbit will not be swayed, Heres the gate, and it looks to me as if thats about as far as we are ever going to get! (Tolkien 288) Still Frodo pressed on, he knew in his heart that he had to complete his quest, no matter the odds against him. .u81c00f95368eb6eebfc56f9e5d9eacb4 , .u81c00f95368eb6eebfc56f9e5d9eacb4 .postImageUrl , .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text-area { min-height: 80px; position: relative; } .u81c00f95368eb6eebfc56f9e5d9eacb4 , .u81c00f95368eb6eebfc56f9e5d9eacb4:hover , .u81c00f95368eb6eebfc56f9e5d9eacb4:visited , .u81c00f95368eb6eebfc56f9e5d9eacb4:active { border:0!important; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .clearfix:after { content: ""; display: table; clear: both; } .u81c00f95368eb6eebfc56f9e5d9eacb4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81c00f95368eb6eebfc56f9e5d9eacb4:active , .u81c00f95368eb6eebfc56f9e5d9eacb4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text-area { width: 100%; position: relative ; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81c00f95368eb6eebfc56f9e5d9eacb4:hover .ctaButton { background-color: #34495E!important; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81c00f95368eb6eebfc56f9e5d9eacb4 .u81c00f95368eb6eebfc56f9e5d9eacb4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81c00f95368eb6eebfc56f9e5d9eacb4:after { content: ""; display: block; clear: both; } READ: The Importance of Education to My Life EssayProbably Frodos most heroic quality is his inhuman, or rather, inhobbit courage. Again and again he presses on in the face of danger. Whether under attack by one of the nazgul, the giant spider Shelob, or the obsessed Smeagol, Frodo perseveres. He always manages to defeat or escape from certain death, carrying on his all-important task. Frodos quest changes him in this respect. At the beginning of his journey, Frodo appears as nothing but a scared little hobbit, grateful for Aragorns protection. By the time of his struggle with Gollum on Mount Doom, he feels

Use of language in A View from the Bridge essays

Use of language in A View from the Bridge essays The device for depicting Italian and Sicilian immigrants enables miller to make them more or less articulate in English. Only Alfieri is a properly articulate, educated speaker of American English: for this reason he can explain Eddies actions to the audience, but not to Eddie, who does not really speak his language. Eddie uses a naturalistic Brooklyn slang quicker for more quickly, stole for stolen and so on. His speech is simple, but at the start of the play is more colourful, as he tells Catherine she is walkin wavy and as he calls her Madonna. Miller uses epigrammatical style in some of Alfieris speeches. For example at the beginning of the play where Alfieri says: A lawyer means the law, and in Sicily, from where their fathers came, the law has not been a friendly idea since the Greeks were beaten. Miller shows that Alfieri is well educated and that he has a full historical background of his ancestors and how they were treated before his time. All of Alfieris speeches are soliloquy as he disrupts the play at certain periods and enlightens the audience with the story himself. Miller also creates asides in Alfieris speeches, where in the stage directions, the light fades on the scene and onto him on his desk as he gives a speech directed only to the audience he goes out of the department. The lights go down, as they rise on Alfieri.. This method however, enhances the secrecy of particular moments in the play (Alfieris interpretations of Eddies feelings). Antithesism is used in Alfieris opening speech at the beginning of the play where he says; and my practice is entirely unromantic. This signifies to the audience how he feels towards his job that it is the total opposite to romantic and towards the law in particular. To conclude, his dealings with longshore ...

GEOGRAPHIES OF SUSTAINABLE FOOD Essay Example | Topics and Well Written Essays - 1250 words - 1

GEOGRAPHIES OF SUSTAINABLE FOOD - Essay Example Sustainable food system refers to a mutual set of sustainable food production processing, distribution, consumption and waste management with an aim of enhancing environmental economics and global social health. It is for this reason that farmers and consumers often partner in developing food sustainability projects in order to achieve a stable family farm base for a nutritious, adequate and affordable diet, create food and agricultural policies to promote food sustainability base (Robinson 113). Challenges confronting global food system The world’s rapid population increase calls for more demand of food amid changing consumption patterns and food scarcity. This is one of the biggest challenges facing the world’s global food system. The current century has experienced stunning statistics on population increase expectations with the population expected to rise by 1.4 billion people. This rise in population calls for close to 50 % increase in demand of food. It is shockin g to note that with this rise in population consumption patterns continue to get complicated. The cost of production has gone up as well leading to production of fewer quantities than before. In this regard, the global food system must be managed sustainably in the next decade in order to increase food production level to cater for the increase. To meet this demand the use of technology has become inevitable. However, the use of technology has received a worldwide uproar on safety matters owing to the use of synthetic fertilizers and pesticides in production. But, can universal food security be assured without the use of fertilizers and pesticides? Sustainable production of secure food can be achieved by reducing distortions in configuration of the global food market and the environment. Although many countries in developed and developing countries have large junks of unused land resources, they do not grow enough food to feed their populations. Such land resource does not only rema in untapped but also ecologically vulnerable. This is a big challenge to food sustainability. In addition to this, insolvency of the earth’s natural resources through consumption of resources beyond the earth’s production capability has led to complete depletion of the earth’s scarce resources. The other challenge affecting global food system is inequitable distribution of production resources, lack of employment or underemployment. This has rendered a greater percentage of population unable to feed their families and dependants. It has also challenged food production due to the inability to till land for production of food leading to over-reliance of foreign funding and relief food (Wilson 2). If more people were to be funded in the agricultural sector, it would mean more food availability and money to buy food. This is because agriculture is a solution to food and employment challenges. Therefore, countries with a culture of importing food from other countries tend to encourage high rate of unemployment since a culture of importing discourages agricultural activities. This is because importation marginalizes people forcing them to destroy resource base to sustain their livelihood. It is vital for agricultural resource base to be maintained because it contributes to good husbandry and sustainable management while easing rural-urban migration and in combating poverty. Measures of a

Teaching English in elementary schools in Saudi Arabia Literature review

Teaching English in elementary schools in Saudi Arabia - Literature review Example The reason is that variables involved in the development process cover those areas that this paper is interested in – the demographics of the young learners (at what age children usually learn English), the teaching content (such as how religion can be integrated in the instruction), teaching methodologies, perceived problems that are unique to Saudi children and their solutions, among others. Literature on the demographics of young learners in Saudi Arabia is quite scarce. This is more so in the field of ESL or what in identifying studies that actually investigated the beginning age of ESL learners in the country. There are researchers, however, who have mentioned some information and pertinent facts regarding this matter in their wider discourse of either English learning in the Middle East or as part of the wider profile of Saudi Arabia. An excellent example is Abir’s (1993) insights on the issue. He stated, for instance, that â€Å"the standard of education in the urban centres catering to the Saudis of middle-class background is on the whole relatively low,† and that â€Å"memorising is still the backbone of the system, while standard of English†¦ is uneven and often very poor.† (p. ... (Bingham, p. 435) Beginners are usually assessed according to their English language competency and currently they have more than 600 students coming from both expatriates and Saudis alike. Similar international schools roughly adopt the same standards. Meanwhile, the national average of new learners is glaringly different. Wilson, for example, wrote that based on statistics, Saudi children start learning at a later age but that enrolment is increasing rapidly because of extensive support from the government. (p. 106) In addition public elementary schools are usually late in introducing ESL as opposed to the private schools like in the case of Jeddah Prep & Grammar School, which has been established by British and Dutch expatriates. According to Abdan (2002), elementary students should be introduced to English in elementary school because public elementary school students are presently underexposed to the language since English is not part of the national curriculum. (p. 265-266) The benefits of introducing English to young learners, preferably to be integrated in the elementary education curriculum have been cited and proven by numerous studies. These benefits are explained in various arguments ranging from the social, cultural to psychological. According to Nikolov and the European Centre for Modern Languages (2007), young children can benefit from early language learning in the same way as older pupils do. In their research, they found that majority of teachers have been surprised to find how quickly young children pick-up English. (p. 26) It is for this reason why, in America, immigrants immediately send their children to school to learn English as part of the faster strategy to assimilate in the society. (Welch

The Apollo Group, Inc Case Study Example | Topics and Well Written Essays - 1000 words

The Apollo Group, Inc - Case Study Example Unlike other universities, UOP is a for-profit institution. Synopsis of the Situation The University of Phoenix catered to the working adults who wanted to continue their education. It was one of the first institutions to target this growing market. They are considered the giant in the industry and as such have earned $2.5 billion in revenues in 2006. While many colleges employed full-time faculty members, UOP hired working professionals as teachers. The success of the Apollo Group emanates from the fact that they were able to tap an unserved niche in the market, that is, the working adults. Key Issues The key issues of the case are the growing demand for online education not only in the US but also in the developing countries, the need to open up new local campuses and the need to improve the existing technology that UOP utilizes. Define the Problem The problem presented in the case is how to change the reputation of UOP from a â€Å"diploma mill† establishment to one which i s offers accredited degree programs and an institution that will introduce new undergraduate and graduate degree programs that will meet the needs of both the adult working population and the traditional collegiate market. Alternative Solutions There are several solutions that may be adapted by UOP namely: Use the media to give information about programs that they offer, the competence of their faculty members and the academic system that they use Highlight the low cost of tuition as compared to other colleges Create tie-ups with large corporations to encourage their employees to enroll at UOP; discounts may be given to corporations which enrolls a certain number of their workers at UOP Advertise through the internet to capture foreign markets and increase its student population Put emphasis on the concept of offering quality education at schedules that are accessible even to working adults Need to invest more on latest technology available for educational institutions especially wi th regards to online education Selected Solution to the Problem The selected solution to the problem is a combination of all the alternative solutions presented above. UOP cannot just rely on a single solution to its problems. It should improve its course and program offerings and hire more competent faculty members. It is also essential that UOP keep abreast with the latest technological advancements in the industry. After improving on the said aspects, it must allocate the necessary funds to come up with an advertising strategy that will improve its reputation by highlighting its unique selling point and emphasizing the quality of its education. Implementation The solutions suggested would take several months to implement. The first step to do is to research on the latest technology available for online education. This is of utmost importance because several schools are already offering online programs and if UOP does not adapt the latest technology, they might not be able to reta in its market leadership. The next step is to beef up its marketing to other developing countries. This should be done because in case they lose their leadership in the US market, the foreign market can augment any decline in enrollment in the local market. Expanding overseas is the way to go for online education. Hand in hand with marketing to the foreign market, UOP must recruit new faculty members to maintain the ratio of students to

The congenital heart disease

The congenital heart disease Does an Exercise Program following Cardiac Surgery for Congenital Heart Defects improve a Childs Cardiopulmonary Response to Exercise and Increase Exercise Tolerance? Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Paediatric Cardiac Problems are prevalent throughout the world with 1.5 million new cases diagnosed each year. Congenital Heart Disease (CHD) is the most common diagnosis of heart problems at birth. Between four and nine per one thousand live births each year are diagnosed with the condition (Draper 2008). In 2007, 989 live births were recorded of babies with cardiovascular abnormalities (National Statistics 2007). Congenital Heart Disease is an umbrella term which encompasses all heart defects that are present when a child is born. The child may have one or multiple defects at birth which can either be detected by a scan ante-natally or are diagnosed soon after birth. Although the diagnosis of CHD is now becoming easier, some diagnoses of the condition do not happen till later on in life. Statistics show that around 60% of congenital heart disease are diagnosed in babies aged from birth to one year, 30% in children aged one to fifteen, and 10% in adul thood (16 years and over) (BHF 2003). Many common conditions include a Ventricular Septal Defect (VSD), an Atrial Septal Defect (ASD), Pulmonary Artery Stenosis, Tetralogy of Fallot (TOF) (Fig. 1) and Transposition of the Great Arteries (TGA) (Fig. 2). Congenital Heart Disease is now not just a problem of the child, many people with the condition are now living into adulthood. It is predicted that by 2010, 185,000 people will be living in the UK with CHD (Deanfield (BHF) 2003). Treatment for Congenital Heart Conditions has changed rapidly over the last 50 years. Now surgical management is needed in most cases however some defects will either resolve themselves or require medication. Surgical treatment has changed in recent times, fewer patients are requiring open heart surgery and more are receiving a catheterisation technique. Around 3,100 operations and 725 interventional cardiac catheterisations are performed each year on babies and children with CHD (BHF 2003). The effects of surgical interventions on cardiopulmonary function have been thoroughly researched in the past. The studies have concluded that surgery does improve lung and cardiac function and reduces secondary complications (Picchio 2006). Exercise is widely known as the best treatment for most musculoskeletal problems but its effects on the cardiopulmonary system has only recently been researched into (Cullen 1991). Pulmonary and Cardiac Rehabilitation have now been shown to have an effect in adults but the research into paediatric rehabilitation classes is not widely known about. Other studies have looked at exercise training or a cardiac rehabilitation programmes following surgery and the effect of this on the patients exercise tolerance. I am going to use this review to assess these studies which look at both cardiac rehabilitation programmes and also levels of exercise tolerance following surgery. I want to discuss whether there are any gaps in the knowledge base surrounding the effects of exercise in cardiac surgery of paediatrics. I also want to conclude whether the assumption that exercise is positive, can be correctly justified. Method After deciding a topic I was able to start researching into the background area of paediatric cardiology. I started by using a combination of terms including, Exercise, Sports, Physical Activity, Paediatrics, Children, Post-Cardiac Surgery, Congenital Heart Disease, Congenital Heart Defects and Cardiac Rehabilitation. The search pages I found highlighted articles of relevance and then I used the link to related articles to find the studies (see appendix 1). I also searched on individual journal websites including, Paediatric Cardiology and Cardiology in the Young. I used databases such as Pubmed, Medline, Ovid, Sciencedirect and Springerlink to read abstracts of articles and decide their relevance to my review. I then selected the most relevant and used excel to compile a table where I could easily see the differences in the studies under headings (see appendix 4). The studies I am looking at are all based on paediatrics and are randomised controlled trials dating from 1981 to 2009. Although some of the studies are nearly thirty years old, they hold some strong evidence compared to present day studies and therefore I have not discounted older studies from this review. Other reviews have assessed whether exercise has an impact on cardiopulmonary performance and have been shown that an exercise rehabilitation class does provide benefits in cardiopulmonary performance and exercise capacity. Some of the studies that are being reviewed however are concluding with insignificant findings. The reviews have stated that research lacks long-term effects of training and also a clear understanding as to which exercise type is best (Tomassoni 1996). In this review I will try look at newer studies and see if the areas of knowledge that were found to be omitted after previous reviews have now been researched into. Review of Studies Firstly I am going to discuss the testing of the participants. All of the studies completed two exercise tests to assess the participants ability before and after either the cardiac rehabilitation program or surgery. Exercise testing is very difficult to reproduce. Many studies have problems with ensuring the test is accurate and reliable and many struggle, causing results and testing to be different and therefore not comparable. If the results are not accurate and cannot be compared to other studies the results can cause a change in average results and therefore may mislead readers into a false positive result. Each of the studies used either a treadmill test or a cycle ergometer to test their participants cardiopulmonary function and exercise tolerance. Using these two tests is the most common technique of testing function as it is very reliable. (Washington 1994) All studies used a specific protocol outlined in the Washington Guidelines with all of the studies using a treadmill test with five of the thirteen studies using Bruces protocol. Bruces protocol is where the grade of exercise is increased every 3 minutes until the participant has reached their maximum capacity and cannot continue. The bicycle ergometer tests are where the participants are required to cycle continuously at approximately 50-60rpm where the grade of exercise is increased by 10-20 watts/ minute every three minutes. This is also completed until the participant can no longer continue (Washington 1994). Exercise testing using a treadmill or a cycle ergometer causes problems because the task they are undertaking in the test are is not functional and do not relate to daily tasks. Running and cycling is functional but not to that grade of exhaustion. Many children normally will stop an exercise when they are tiring and will never push themselves to the level that these exercise tests are pushing them. The tasks are also not fun for the participants and I feel that it should be fun otherwise children will get bored. This is the same with the intervention as well and the programmes should be child orientated and individual to each child. Outcome Measures are the basis to the results of a study and therefore its effectiveness. A lack of certain outcome measures may show large flaws in a study as many can be used to assess different parts of function and physiological activities. In the studies looking at the effects of cardiovascular surgery, there were a limited number of outcome measures that were looked at. Sarubbi (2000) only looked at heart rate and blood pressure as outcome measures and this limits results. The main outcome measures were heart rate, blood pressure and maximum work rate in all the studies. These outcome measures although very limited are values that help us to understand cardiovascular activities. Other helpful measures would have been oxygen saturations, which only Rhodes studies (2005/6) looked into. Saturations are helpful to assess whether a change in heart rate or blood pressure affects saturations or whether a change in these may be due to a ventilation problem. (Rivers 2001) The outcome measures of the cardiac rehabilitation studies are all different but all have similarly looked at exercise capacity after the intervention. This is shown by all the studies using VO2 as a measure and that all the participants improved their VO2 maximum to allow for a greater exercise capacity. The only study that did not prove an increase in VO2 max was Goldbergs study (1981) which only showed an improvement in maximum work rate. This could have been due to the date in which the study was undertaken. This was one of the earlier studies done in 1981 and therefore technology may not have been as accurate or as reliable as some of the later studies done since 2000. However Goldbergs study was the one that had the most intervention time of all the studies with exercise of up to 45 minutes completed on alternate days with a strict regime to increase grade of exercise over the 6 weeks. This leads me to believe that maybe it was inappropriate testing or inaccurate technology tha t changed the results of the study as previous reviews have shown that an increase in exercise time has shown to have positive effects on health. As technology has developed since the early eighties, this may be why more accurate testing is used and therefore making results more positive to the outcome we wish. Another problem in trials of this sort is compliance. Compliance is always an issue when completing studies (Burke 1997). Initially recruiting people to participate is difficult and many people with either choose not to participate or may drop-out early in the study. Many people will not participate because of exercise testing being too invasive or because of geographical implications as the distance to the base of the study being an issue. Some of the studies had large drop-out rates with almost 30% decrease in patients initially viable for the treatment plan and those who undertook the tests in the study (Arvidsson 2009). I think this could be explained by that the studies involved child participants that are less compliant to long term programmes and who tire easily to an activity. Also due to the nature of the surgery that they have all completed, many parents will be protective over their children and be pushing the participants exercise tolerance will make many parents worried about their childs health. Much of this can be avoided by specifically explaining the procedures and answering any questions that the parent or participant may have to educate them that this a treatment plan and is not going to hinder their childs recovery or health. Also intervention time is a major issue when looking at trials. Some may be days long and others have follow-ups of years once the intervention has finished. The studies that focus on Cardiac rehabilitation all have various time scales of their intervention with the shortest program being six weeks (Goldberg 1981) and the longest around twenty weeks (Opocher 2005). The difference in timescale and the different number of sessions that the participants attend makes it difficult to assess whether it is the content of the program that affects the patients or whether just exercising over a longer, more sustained period of time effects the participants in the same way. I think studies that look at different contents of treatment programmes but have a fixed intervention time may be beneficial in deciding the aim of this review. When looking at the studies, all of the cardiac rehabilitation programs only assess the patients exercise performance straight after the program and only one study looks at the effects of the program long term. Rhodes et al 2005 firstly looked at the immediate effect of a cardiac rehabilitation program and then in 2006 did another study looking at the same participants of the previous study six months after the original program. The studies that look at exercise capacity before and after surgery also do not look at the effects of the cardiovascular system in response to exercise on a long term scale. Long term effects are the best indicator to say that function and exercise capacity has improved (Miller 2005). Sociodemographics of the subjects in a study are also important to review as to its involvement in accuracy of results. Different age ranges or male to female ratios cause studies to be inaccurate in trying to generalise the population group. Many of the studies had a very large age range within their participant groups with the largest difference being 17.6 years in Marino et als study in 2005. I feel that the exercise difference between a seven year old is very different to that of a twenty-four year old. I feel that a large age range is used to increase subject numbers. Male: Female ratios are also important and that a large majority in these studies had male participants. The biggest ratio of male to female was in Opochers (2005) study where there were nine male participants and only one female participants. The best ratio of male: female was either Moalla (2006) study with 44 males and 39 females. This is important as I believe men and women react differently to exercise. Subject numbers is also a large problem with these studies. Due to most of the studies only looking at the children that have had surgery in their trust or hospital they have decreased their subject numbers and none of the studies look at the effects on large number of subjects on a national scale. The studies that looked at cardiac rehabilitation all have subject numbers under 16 which is a very big limitation. The only studies that have larger numbers are the ones that look at exercise capacity after surgery. By having participants that are only from the immediate area of the study base also means you do not get a generalised view of everyone nationally and you may not cover different children from different backgrounds socially and economically and so may have different attitudes to rehabilitation, treatment and self-management. Studies with participants that are not generalised to their population group can therefore produce a bias result to that specific population group. Also having different backgrounds of participants is important in assessing their compliance and what individual exercise programme they should be given. Having a specific age range is particularly important as many of the subjects may be inappropriate for the programme due to their age. Some of the subjects may be too young and using subjects that are under six years old would be inappropriate due to the subjects being too young to understand the instructions of the study. Using older subjects may also cause different results as their bodies have had longer to regain independent function and the body has had time to compensate for a lack in cardiopulmonary function. I think it is important to keep variables as succinct as possible and trials should be able to based on one variable alone and truly work on whether surgery or exercise has a n effect on that variable independently. Effects of Cardiac Rehabilitation The studies looking at cardiac rehabilitation all have an exercise programme set up for their patients either at home (Moalla 2006) or in an outpatient setting (Ruttenberg 1983). These sessions ranging in therapy time from one hour alternate days to one hour once a week, all show an increase in either cardiopulmonary performance or in exercise tolerance. This shows that a rehabilitation programme is appropriate for these patients and does have a positive effect on the participants life. Rhodes studies (2005/6) had the greatest effect on the patients final outcome. Not only did most of the testing result in significant effects but the large range of outcome measures used means that we can assess not only the cardiovascular performance of the participant but also look at the pulmonary effects of the exercise and their effects of the heart and the cardiac system. What we can also see from this review is that the cardiac rehabilitation programmes are becoming more significant in results as the studies get newer. This is a good indicator that current programmes are being effective in their rehabilitation (Opocher 2005, Rhodes 2005/6, Moalla 2006) and that newer techniques and more knowledge on exercise has lead to better run classes which not only improve results more consistently than the older studies and that the effects from an initial programme can also be maintained for 6months after intervention (Rhodes 2006). Effects of Cardiovascular Surgery Two of the studies looking at effects of surgery only have exercise testing after the surgery. The study by Arvidsson only used the number of sports sessions a week that the participant goes to after the surgery. Therefore a direct comparison between their before and after the surgery ability cannot be done and so the study is only looking at their sports participation after surgery and not the effects of the surgery. However these studies do show that after surgery childrens exercise tolerance increases to the level that healthy participants are achieving (Zaccara 2003) and they are participating in equal amounts of sports participation following surgery (Arvidsson 2009) Future ideas In future studies, long term effects of cardiac rehabilitation should be researched, with a follow-up test of a least a year after their rehabilitation to see if the participant is now more active. I also think a control group should be used in the study to look at the effects of non-surgical patients that also participate in cardiac rehabilitation. This is to assess whether the improvement seen during cardiac rehabilitation is not just a response to any exercise and that if a child went back to normality and participating in sports then they will just be as exercise tolerant as children who do not have CHD. Also I would suggest that an exercise programme for the patients that is more functional but also fun and exciting for the patient should be used to increase compliance and also enjoyment for the participants and their parents. Conclusion In conclusion, Cardiac surgery is a commonly used form of reducing congenital heart defects and has been shown by these studies that the surgery does have an improvement on the patients cardiopulmonary performance. I have also found that a cardiac rehabilitation programme is beneficial for paediatric patients after cardiac surgery for congenital heart defects. References/ Bibliography Arvidsson, D (2009) Physical Activity, sports participation and aerobic fitness in children who have undergone surgery for congenital heart defects. Acta Paediatrica 98 pp. 1475-1482 Balfour, I. (1991) Pediatric Cardiac Rehabilitation. AJDC- Volume 145 pp. 627-630 Bradley, L. (1985) Effect of Intense Aerobic Training on Exercise Performance in Children After Surgical Repair of Tetralogy of Fallot or Complete Transposition of the Great Arteries. The American Journal of Cardiology Volume 56 pp.816-818 Burke, L. (1997) Compliance with cardiovascular disease prevention strategies: A review of the research. Annals of Behavioural Medicine. Volume 19, number 3, pp. 239-263 Cullen, S. (1991) Exercise in Congenital Heart Disease. Cardiology in the Young; 1: pp. 129-135 Deanfield J. (2003) Congenital Heart Disease Statistics (accessed on 8/11/09) British Heart Foundation Statistics Database www.heartstats.org disease participate in sport and in which kind of sport? Journal Of Cardiovascular Medicine, 7: pp. 234-238 Draper, Dr. Richard (2008) Congenital Heart Disease in Children (accessed on 3/11/09) http://www.patient.co.uk/doctor/Congenital-Heart-Disease-(CHD)-in-Children.htm ECHO (Evelina Childrens Heart Organisation) (accessed on 15/11/2009) http://www.echo-evelina.org.uk/ Goldberg, B. (1981) Effects of Physical Training on Exercise Performance of Children Following Surgical Repair of Congenital Heart Disease. Pediatrics Vol. 68 No.5 pp. 691-699 http://graphics8.nytimes.com/images/2007/08/01/health/adam/18088.jpg http://graphics8.nytimes.com/images/2007/08/01/health/adam/8807.jpg Marino, B. (2006) Exercise Performance in children and adolescents after the Ross procedure. Cardiology in the Young 16: 40-47 Miller, T. (2005) Exercise rehabilitation of paediatric patients with cardiovascular disease. Progress in Paediatric Cardiology Volume 20, pp. 27-37 Minamisawa, S. (2001) Effect of Aerobic Training on Exercise Performance in Patients After the Fontan Operation. The American Journal of Cardiology Volume 88 pp. 695-699 Moalla, W. (2006) Effect of exercise training on respiratory muscle oxygenation in children with congenital heart disease. European Journal of Cardiovascular Prevention and Rehabilitation 13: 604-611 National Statistics (2007) Congenital anomaly Statistics Notifications. Office for National Statistics. Series MB3, no.22 Opocher, F. (2005) Effects of Aerobic Exercise Training in Children After the Fontan Operation. The American Journal of Cardiology Vol. 95 pp.150-152 Picchio F. (2006) Can a child who has been operated on for congenital heart Rhodes J. (2006) Sustained Effects of Cardiac Rehabilitation in Children with serious Congenital Heart Disease. Paediatrics Volume 118:3 pp.586-592 Rhodes, J. (2005) Impact of Cardiac Rehabiliation on the Exercise Function of Children with Serious Congenital Heart Disease. Pediatrics Volume 116:6 pp.1339-1345 Rivers, E. (2001) Central venous oxygen saturation monitoring in the critically ill patient. Current Opinion in Critical Care. Volume 7, issue 3, pp. 204-211 Ruttenberg, H. (1983) Effects of Exercise Training on Aerobic Fitness in Children after Open Heart Surgery. Pediatric Cardiology Vol. 4, No. 1, pp. 19-24 Sarubbi, B. (2000) Exercise Capacity in Young Patients after Total Repair of Tetralogy of Fallot. Paediatric Cardiology 21: 211-215 Tomassoni, T. (1996) Role of exercise in the management of cardiovascular disease in children and youth. Medicine Science in Sports Exercise. Volume 28(4), pp 406-413 Washington RL. Et al. (1994) Guidelines for exercise testing in the pediatric age group. Journal of the American Heart Association. Volume 90;pp. 2166-2179 Zaccara, A. (2003) Cardiopulmonary Performances in Young Children and Adolescents Born with Large Abdominal Wall Defects. Journal of Pediatric Surgery Volume 38;3 pp 478-481

Role of Mutated Gene in the Evolution of Large Brained, Small-Jawed Hum

Role of Mutated Gene in the Evolution of Large Brained, Small-Jawed Humans The debate with-in the anthropology field has been heated over the evolution of the human and the events that have lead us to where we are now. One of the major questions that is debated is how did we, humans-large brained and small jawed, evolve from primates-large jawed and small brained. Interestingly enough, this debate is now being directed from outside the field; by biologists and plastic surgeons. On march 25, 2004, Doctors Stedman (and others) published their findings in Nature (VOL 428) under the title Myosin gene mutation correlates with anatomical changes in the human lineage. Their findings point to the gene myosin and its mutated form MYH16 and that the mutation that toke place some 2.4 million years ago as a major step in the development of a larger brain that we now as humans have. In this paper I aim to outline what they have discovered and point out some of the controversy surrounding the findings. It is not my goal to understand how the gene functions, but to rely on accepted judges conclusions that the gene is mutated but I will explain what this can say about the formation of bone structure. What the researchers found centers on the MYH16 mutation and the original myosin gene, a protein that builds strong muscular jaws. Myosin is a protein that works with other proteins to contract muscles, more importantly jaw muscles. The mutation of myosin, MYH16, causes a weaker bite. In their experiments they looked at macaque monkey and human genes to determine how this mutation worked. They found that the gene myosin only worked in the muscles of the head used for chewing and biting. The difference between the two subjects was... ...ary Source: Stedman, Hansell, et. al. Myosin Gene Mutation Correlates with Anatomical Changes in the Human Lineage. Nature, Vol 428, March 28, 2004. The Nature Publishing Group. www.nature.com/nature Secondary Sources: Associated Press. Gene Mutation Said Linked to Evolution. http://abcnews.go.com/wire/Living/ap20040324_1105.html Hopkin, Michael. Jaw-Dropping Theory of Human Evolution. http://www.nature.com/nsu/040322/040322-9.html Kreeger, Karen. Myosin Mutant Points to Human Origins. http://www.eurekalert.org/pub_releases/2004-03/uopm-mmp032204.php Ananthaswamy, Anil. Early Humans Swapped Bite for Brain. http://www.newscientist.com/news/news.jsp?id=ns99994817 Reuters. Scientists: Humans traded jaw strength for big brains. http://edition.cnn.com/2004/TECH/science/03/24/science.brains.reut/index.html

Brand Extension Marketing Plan Essay

1.0 Executive Summary Wii is a for-profit organization already offering numerous video games targeted at many different segments of the market in different countries around the world. Wii is developing a new game, Wingo, with an extended service plan for any issues identified while playing the new game. Wingo is bingo for the Wii. Customers will be able to play four players at a time utilizing the two remotes included with the purchase of the Wii system and the two extra remotes that are included when the customer purchases the new game Wingo. The extended service plan will allow customers to first have their game repaired. If the issue is not resolved with repair, the customer will have their game replaced with a new game that has been reviewed and analyzed by tech support to ensure no issues arise. Wingo is targeting the market that consists of residents at assisted living and long-term care facilities, grandparents, and parents. Many individuals in these target markets love to play bingo making Wingo a perfect game for the targeted market. Wingo is a game for grandparents and parents to purchase to have fun with peers as well as their grandchildren and children. Another benefit of Wingo is the increased cognitive use, which is imperative for older adults to utilize as they age to maintain memory. Wingo will provide an easy to use format for those not familiar with playing video games, which is the majority of the target market. The easy to use format will allow players to begin playing without contacting their grandchildren for assistance. The game will also offer cognitive stimulation to assist in maintaining memory. Cognitive stimulation is crucial to all age groups to ensure healthy brain activity. Excellent customer service is required to obtain and retain a loyal customer base, which is also where the extended service plan comes into play because it provides customers with peace of mind knowing that their purchase will be repaired or replaced if any issues arise. Customer needs will be listened to and implemented into to the product to ensure our customers are receiving a product that focuses on customer needs/wants. On a national level, Wingo marketing will consist of flyers, posters, and commercials displaying the social interactions and fun to be had from playing the game. On a global level, the same advertising methods will be used. However, the advertising devices will display different languages, depending on the country where displayed, to communicate the benefits of the game. The global advertising will also take into consideration the different cultural aspects of the country to ensure no disrespect is shown and no offense is taken from the message being sent. 2.0 SITUATION ANALYSIS Wii is entering its fifth year of operation. Its products have been well received by consumers, and marketing Wingo and its extended service plan will be the main focus to the growth of brand and product as well as the sustainability and expansion of the customer base. Wii offers several different genres of games, serving the growing serious gaming industry. 2.1 Market Summary * The target market for Wingo is assisted living and long-term care facilities, grandparents, and parents. Wingo is bingo for the Wii and many individuals in these target markets love to play bingo. By focusing on these target groups, Wingo will be thought of as a game for grandparents and parents to purchase have fun with peers as well as their grandchildren and children. * Projections of growth for this product are that it will become popular within assisted living and long-term care facilities that word of mouth will assist in marketing the product to other groups. This will increase the profits for Wii, allowing the company to gain back its market shares that it lost recently plus more. 2.1.1 Market Demographics * Demographics – Ages 45-75 is the main target market. Most residents of long-term care facilities are between the ages 65-75. Those between ages 45-65 are grandparents purchasing the game in hopes of spending quality time with their grandchildren by playing the game. * Geographics – Wingo’s target area will be the major countries already marketing the Wii game system. These include Japan, Europe, and North America. * Users enjoy the connection made among them and other users while playing the game. Users enjoy spending time with their grandchildren during game time. * The target markets are classified as Thinkers and Survivors. The Thinkers are seeking a game that provides quality and serves a purpose. The Survivors are seeking a brand they can remain loyal to and suggest to their peers and families. 2.1.2 Market Needs * Ease of use – The customers can confuse easily and need a game easy to use without having to ask the younger generation for assistance to operate. * Cognitive stimulation – The customers need their brain stimulated to maintain memory. * Customer service – Excellent service is required to develop a maintainable business that possesses a loyal customer base. 2.1.3 Market Trends * Wingo will distinguish itself by marketing a product not previously available to gamers and other consumers. The market segment for this product is growing at a tremendous rate due to the baby boomer generation aging. Therefore, the marketing is aimed at this segment. * Wingo will also distinguish itself by offering the expanded service plan available with the purchase of only this game. Repair service of the game will allow the consumer to have peace of mind knowing that, should an issue arise, their game will either be fixed or replaced at no additional charge. Saving money in today’s economy is extremely important to all consumers. * Another growing trend for this market is serious gaming, where the players learn skills and competencies that can be then be used in â€Å"real† world situations. Specific goals are set within the game to be reached by the gamer; which fosters incentive to learn, offers instant feedback, encourages skills development, and assists with knowledge transfer. Grandparents and parents are always looking for ways their grandchildren and children can learn new skills utilizing a fun and entertaining venue. 2.1.4 Market Growth * With the Wii system sales declining 9.7% from July 1, 2011 through June 20, 2012, the market is diminishing. Wingo and its extended service plan will, with any luck, bring the sales up for the Wii systems. * The growth potential is there, with the baby boomer generation aging and needing to ensure that they live vibrant, active lives; even once they are physician recommended for assisted living and long-term care facilities. Assisted living and long-term care facilities are required by State and Federal regulations to ensure that all residents remain active; whether with board games, memory games, or exercise. * The diminishing market will need to have a powerful message sent. Iterating to younger generations that it’s not too late to have fun with grandma and grandpa; and to the older generations that it’s not too late for them to have fun. 2.2 SWOT 2.2.1 Strengths – Wii’s reputation among consumers. Wii’s pricing effectiveness of providing lower cost products compared to competitors. Wii’s service and product quality compared to competitors. 2.2.2 Weaknesses – Wii’s diminishing market share. Wii’s lack of effective innovation and the cause of its diminishing market share. Due to their decline in sales over the past year, Wii lacks available capital. 2.2.3 Opportunities – Wii provides similar products compared to competitors at a lower cost. Wii customized the extended service plan for the Wingo game. Wii introduced a new game to a new market. 2.2.4 Threats – Economic depression causes businesses and consumers to cut back on entertainment expenses. Competitor develops a similar game with improved technologic advances. Legislation to reduce number of items appropriate for assisted living and long-term care residents’ activities. 2.3 Competition * There are two main competitors of Wii products. Both are gaining market shares by introducing new technological accessories, including allowing the player to be the remote and better graphics. * Customers will prefer the Wii’s product because of the lower costs of similar products and the extended service plan included with Wingo. * Wingo will be offered to select assisted living and long-term care facilities at an even lower price than retail price for a limited time to help get the word out. * Xbox 360 offers the Kinect that allows players to be the remote. Kinect is offered at a price of $109.95. The Kinect is offered around the world at Walmart, K-Mart, Target, Shopko, RadioShack, and GameStop to name a few. The Xbox Kinect is advertised to people of all ages looking for fun and exciting ways to exercise. 2.4 Product Offering * Wingo will provide consumers with a fun and exciting way to spend time with family while building cognitive skills and abilities that can be utilized in everyday life. Wingo’s extended service plan provides peace of mind to the consumer knowing that their investment is protected. * Wingo is the name chosen for the new game because it is short and catchy. Essentially, the ‘b’ in bingo is replaced with the ‘w’ from Wii. Wingo will be positioned as an affordable entertainment and enhances cognitive skills for all ages. 2.5 Keys to Success The keys to success are designing and producing a product that meets market demand. In addition, absolute customer satisfaction is a must that Wii needs to ensure. Profitability and sustainability will be inevitable if these keys to success are met. 2.6 Critical Issues * Establish Wingo as the game of choice for assisted living and long-term care residents. * Aim for controlled growth that commands that expenses for payroll will never surpass the revenue. This will assist shielding against recessions. * Wingo is in the introduction phase of its life-cycle because it has just been introduced to the market. 3.0 MARKETING STRATEGY The key to the marketing strategy is focusing on the markets residing in assisted living and long-term care facilities. Wii can cover approximately 50% of this market because it produces other products geared toward the families and friends of each segment. 3.1 Mission * Nintendo, producer of Wii and all its games, holds a strong commitment to constructing and marketing the greatest products and services for support. It is vital not only to offer products of the utmost quality, but to give every customer our attention, and show them consideration and respect during each encounter. * The value proposition is constantly improving products and services by listening closely to our customers’ wants and needs. 3.2 Marketing Objectives * Identify the benefits to the target market from using the product and listen to their wants and needs for any improvements. * Obtain and continue a strong, positive growth each quarter * Accomplish a continual rise in market penetration * Market to successful assisted living and long-term care facilities looking to offer a different and exciting activity to their residents * Emails, mail, and phone calls to assisted living and long-term care facilities explaining the benefits of using our product * Achieve a market share of at least 25% 3.3 Financial Objectives: Skip this section for now. You will do this later. 3.4 Target Markets * The specific target markets for Wingo are assisted living and long-term care facilities’ residents. The niche market will be the residents of these facilities that need increased cognitive therapy. Another niche market for Wingo will be those residents that are unable to pay outright for the product by offering a payment plan to those residents. * The assisted living and long-term care facilities are the optimal target markets because the majority of their residents are in need of cognitive therapy. The facility could purchase the product for all residents to use during a scheduled gathering for residents. 3.5 Positioning * The needs of Wingo’s target market include improved cognition, more social interaction, more exercise, and more fun. Wingo will help to improve upon all of these needs. There is increasing evidence that suggests video games are beneficial. In September 2009 a study was published suggestive of increased brain efficiency from playing certain video games. According to Mary Ann Liebert, Inc./Genetic Engineering News, recent research proves that video games provide vital benefits for olders adults by offering cognitive stimulation and a basis for social interaction, exercise, and fun. * The key difference of Wingo from competitors’ video games is that Wingo is the only video game that is based off of the most popular game played by older adults in assisted living and long-term care facilities, bingo. The most distinguishing feature of Wingo is the game’s ability to allow up to eight players to play at one time or to allow four players to play up to two Wingo cards e ach at the same time.

Electronic and Digital Media Industry

Electronic and Digital Media Industry Introduction Various scientific disciplines contribute economically to the mass media evolution and growth. The mass media in turn influences the political environment as well as democracy in the modern world. The fierce competition in today economically advancing experiences forces the media to keep up its obligation of entertaining, informing and influencing people’s emotional needs.Advertising We will write a custom essay sample on Electronic and Digital Media Industry specifically for you for only $16.05 $11/page Learn More The most fancied topics being crime, disaster or dangers relayed in a manner that make people perceive the reality of the dangers more intensely and thus influencing authoritarianism and intolerance in the democratic world. (Zillmann, 2002) At present, the media plays a vital role on informing people on matters pertaining politics thus highly influencing the voters’ decisions. It assists in identification of the societal problems as well as offer service to people especially for them to deliberate on matters pertaining their welfare. (Vivian, 2009, 55) The issue of uncovering errors of the leaders makes the media to be the main watchdog for the society. The societal decisions rely heavily on the assumptions that the information provided by the media is positive and right. Today’s due to the freedom accorded by the law, the media is in a position of availing the surveillance reports regarding the social developmental projects. They are in a position to identify the pertinent issues pertaining governance, provide a platform for debates as well as steer them. They can also hold the officials to account on their practices through interviews or other data collection procedures. (McQuail, 2003) One main role involves provision of the incentives to educate the society. The media is in a position of resisting any external forces that may subvert their sovereignty over involvement in the political pr ocedures. It enhances democracy and â€Å"similarly, the low-power radio and television stations enables mass communication with narrow niches within the society† (Vivian, 2009, 51) Today the advancement to the chemical and electronic technologies is a revolutionary such as the reduction of human voice, text or images to a form of binary codes or light energy for transmission. Digitization has overcome the unnecessary paperwork but not replaced it. (Vivian, 2009, 39) The core media industries of books, magazines, newspapers, sound records, television and radio are still active beside the new technologies. Currently, the mass media utilizes the advanced technology of the internet for delivery of is products across the globe. According to Vilvian (2009, 40), digitization is a technology that involves breaking and coding of messages for high capacity and speedy transfers. The internet deliveries have also influenced the text and photographic production units such as the print me dia publishers.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More They use the digitized deliveries and broadcasts provide inexpensive system in both running and maintaining transmitters. It also broadens the source of information for the media content. The democratization of the mass media in communication describes the environment as turbulent for change with prescience. Today the world has graduated from the mass media communication to web media communication. Much of the control features shifts to recipient who has access to the transmissions within the network and can determine the type of information received as well as the time. As opposed to the sequential message presentation of the network television newscast, they are in a position to switch instantly from dozens or hundreds of alternative sources through the net and theoretically connect to every recipient or sender wo rldwide. (Vivian, 2009) Most scholars agree that the development of the digital technology has emerged with major effects on the distribution of content as well as the style of distribution. This is probably due to the advancement of labialization concerning media markets, competition and the need for maximizing profits. The media select stories with the sole aim of profitability more willingly than relevance. Some of the characteristics brought about by the advancements of technology in the electronic and digital media entails tendency for convergence. Different media such as the newspapers, telephony, internet or television face technological and economical merges such as the digital television on the mobile telephony technology to reach the intended client efficiently. Secondly, do the mergers by media companies cause the concentration? There is a parallel concentration regarding ownership where by several media are under same ownership and links of ownership to other company gro ups. This makes the media houses to give news from similar sources. Another characteristic involves globalization where ownership of media companies is international and news covers cross borders without special focus. Today, commercialization is a huge factor such that many companies tend to blur the distinction between advertisements, news, and entertainment in a manner that audience without much spending face marginalization. (Murmann, 2003) There are high commercial influences by the advertisers and owners concerning edition and publishing of advertisements. Lastly, there is a major effect concerning trivialization. Today people are prone to more sexual and violent scenes mostly regarding private lives of the celebrities. As opposed to the earlier scenarios, the media is avoiding the contentious issues affecting the society and the serious debates. The debates have turned to be controversial issues to provide a crush on personality that seem entertaining or attractive to viewers .Advertising We will write a custom essay sample on Electronic and Digital Media Industry specifically for you for only $16.05 $11/page Learn More References McQuail D (2003) Media Accountability and Freedom of Publication. Oxford University Press Murmann JP (2003) Knowledge and Competitive Advantage: The Co evolution of Firms, Technology, and National Institutions. Cambridge University Press Vivian, J.C. (2009).The Media of Mass Communication (Ninth Edition) Pearson Education Inc Zillmann D (2002) Exemplification Theory of Media Influence. In: Bryant J, Zillmann D (Eds) Media Effects: Advances in Theory and Research. 2nd edition. Lawrence Erlbaum, Mahwah, New Jersey

The Lottery by Shirley Jackson Essays

The Lottery by Shirley Jackson Essays The Lottery by Shirley Jackson Essay The Lottery by Shirley Jackson Essay ?â€Å"The Lottery,† a short story written by Dr. Shirley Jackson, It’s a 3rd person Narrative tale story with a neutral tone but an unforeseen ending. The author creates a story filled with interesting setting, symbolism, even in forms of characters, irony, grim reality, and a ritualized tradition that masks evil, which ultimately demonstrates how people blindly follow tradition. The setting of this story is anonymous the town is unnamed and its locations is not stated. with the help of close reading it seems to take place in a rural small farming community that has about three hundred people. In the beginning of the story the writer painted a beautiful atmosphere fill with joy but also anticipation because throughout the story, the reader gets an odd feeling about the residents and their annual practice hosted every year on June 27th called â€Å"The Lottery†. While reading through the second paragraph of the story there is an overwhelming sense that something terrifying is about to happen. Jackson’s use effects such as foreshadowing through the depiction of characters and setting. The literary device call Allegory is well seen in this story. The nature of the lottery itself is seem as an aspect of the story that is not exactly part of the plot nor the character’s even thou it connects to all the parts. Some other symbols that are mention are the Black box, the ballot which is blank containing one with a black dot and stones. The black box seems to symbolize the past, present and origins.The Black box also represents death. The ballot with the black dot can also represent evil or chosen one. according to folktales any white surface that has a black dot on it is consider sinful or curse.The Significant of the stones in this story give a hint that violence was seeking in. The social context in this story was clearly seen that the villagers was participating in a tradition that their themselves was not fully sure why it wa